Monday, 6 January 2014

Xolo Inks Deal With Liverpool Football Club; To Invest 100 Crore

Smartphone device brand Xolo inked a three-season exclusive marketing deal with Liverpool Football Club for the Indian sub-continent and plans to spend about  100 crore on promoting the game.

Under the partnership, Xolo will be the official mobile handset partner for the football club in India, Sri Lanka, Nepal and Bangladesh. However, no financial details of the tie-up were disclosed. Over the next three years, Xolo (homegrown handset maker Lava's smartphone brand) will invest
100 crore on activities around the game of football.

"Over the past few years, the popularity of football in the country has grown, especially among the youth. Liverpool FC is one of the most popular clubs in the country and this partnership signifies our long-term intent to promote the game across the sub-continent," Xolo Business Head Sunil Raina told PTI.

The partnership will help us leverage the brand and its assets and allow us to offer users in India content from the football club on their handsets, exclusive merchandise as well as a chance to meet various Liverpool FC players, he added.

'Greenest' Supercomputer Built at Cambridge University

 An energy-efficient supercomputer which is the "greenest of its kind" has been built at Cambridge University.
Named 'Wilkes' after computing pioneer Maurice Wilkes, the machine's performance is equivalent to 4,000 desktop machines running at once.

The computer will be used for development of the Square Kilometre Array (SKA) - the biggest radio telescope ever made.The new system has been rated second in the "Green 500" - a ranking of the most efficient supercomputers worldwide. While the first-placed machine, built by a team in Tokyo, used an oil-cooled system, Wilkes is cooled using air, making it the greenest machine of its kind.

Designed and built by the in-house engineering team within the Cambridge High Performance Computing Service, Wilkes' energy efficiency is 3,361 Mega-flops per watt. Flops (floating point operations per second) are a standard measure of computing performance.