Microsoft is taking baby steps toward offering its operating system for free or on the cheap -- a necessary tactic in a world dominated by Google's Android and other up-and-coming free operating systems.
As reported by the Times of India this week, Microsoft had been in negotiations with Indian phone companies to "produce affordable Windows Phone devices" since last year.The agreement was "clinched" when Microsoft agreed to offer the Windows Phone OS sans the usual licensing fee, according to the Times.
"It's a calculated risk to see how it works," said Bob O'Donnell, principal analyst at Technalysis Research. The Windows Phone OS has less than a 10 percent share of India's smartphone market, which is dominated by Android, according to IDC.
Microsoft fell behind Android and Apple when it missed the move to mobile, not offering the Windows Phone OS until 2010, long after Google and Apple jumped in the market. Former CEO Steve Ballmer said as much earlier this month. "We would have a stronger position in the phone market today if I could redo the last 10 years," he said, speaking in the UK.
As reported by the Times of India this week, Microsoft had been in negotiations with Indian phone companies to "produce affordable Windows Phone devices" since last year.The agreement was "clinched" when Microsoft agreed to offer the Windows Phone OS sans the usual licensing fee, according to the Times.
"It's a calculated risk to see how it works," said Bob O'Donnell, principal analyst at Technalysis Research. The Windows Phone OS has less than a 10 percent share of India's smartphone market, which is dominated by Android, according to IDC.
Microsoft fell behind Android and Apple when it missed the move to mobile, not offering the Windows Phone OS until 2010, long after Google and Apple jumped in the market. Former CEO Steve Ballmer said as much earlier this month. "We would have a stronger position in the phone market today if I could redo the last 10 years," he said, speaking in the UK.
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