Apple seems to have trimmed the bill for making its latest iPad along with the tablet computer's width and weight. The iPad Air that sells for $499 costs Apple $274 to make, based on an analysis released by the research firm IHS. That's a 13% decrease from the estimated $316 that it cost Apple to make the third-generation iPad introduced last year.
The iPad Air went on sale last week. IHS buys various devices and then takes them apart to assess how much the parts cost. "While the iPad Air slims down in size, the profit margins are getting fatter," said Andrew Rassweiler, IHS's senior director of cost benchmarking services, in a statement.
The gap between Apple's costs and the iPad Air's selling price is even wider on models that offer more storage. For instance, IHS estimates the 32GB version of the iPad Air only costs Apple an additional $8.40 to make yet sells for $100 more than the 16GB model.
The iPad mini, Apple's first tablet with a screen smaller than the standard 10-inch display, is the main reason prices came down. The prices for the iPad mini, which debuted late year, initially started at $329. That model is now selling for as low as $299 as Apple prepares to release a more sophisticated version of the iPad mini featuring a high-definition screen later this month. The top-of-the-line version will sell for $399 to help cover the costs for a more vibrant display.
The iPad Air went on sale last week. IHS buys various devices and then takes them apart to assess how much the parts cost. "While the iPad Air slims down in size, the profit margins are getting fatter," said Andrew Rassweiler, IHS's senior director of cost benchmarking services, in a statement.
The gap between Apple's costs and the iPad Air's selling price is even wider on models that offer more storage. For instance, IHS estimates the 32GB version of the iPad Air only costs Apple an additional $8.40 to make yet sells for $100 more than the 16GB model.
The iPad mini, Apple's first tablet with a screen smaller than the standard 10-inch display, is the main reason prices came down. The prices for the iPad mini, which debuted late year, initially started at $329. That model is now selling for as low as $299 as Apple prepares to release a more sophisticated version of the iPad mini featuring a high-definition screen later this month. The top-of-the-line version will sell for $399 to help cover the costs for a more vibrant display.
No comments:
Post a Comment